Business Advice

Advertising and Promotions

Overview
Hesketh Henry has extensive experience in advising domestic and international clients in relation to their promotional activities in New Zealand.

Hesketh Henry’s advertising, marketing and trade promotions solicitors are dedicated to providing timely advice that is tailored to your deadlines and commercial objectives.  We provide advice in areas which include the following:

  • Advertising campaigns in all media including print, TV, POS and digital platforms;
  • Drafting terms and conditions for games of skill or chance, loyalty programmes and special offers;
  • Regulatory compliance;
  • Trade promotion activities including lotteries and sweepstakes;
  • Drafting, negotiating and reviewing advertising, marketing and promotional agreements;
  • Drafting, negotiating and reviewing sponsorship, promotional event and talent agreements;
  • Compliance and other proceedings in relation to the Advertising Standards Authority or the New Zealand Commerce Commission.

Hesketh Henry is the sole New Zealand member of Global Advertising Lawyers Alliance (GALA).  GALA is a worldwide association of lawyers who specialise in advertising, marketing and promotions law.  This means that we can help clients align campaigns in multiple jurisdictions and also help align international client campaigns to the New Zealand legal landscape. 

Need advice on Advertising and Promotions?
Contact the expert team at Hesketh Henry.
Examples

Examples of work completed by our team include:

  • Advising a number of very well known international and domestic clients operating in the entertainment, music, retail, insurance, travel, and hospitality industries, in relation to New Zealand legal aspects of their promotional campaigns;
  • Advising a multi-national sportswear company in respect of a Commerce Commission investigation in relation to an international advertising campaign;
  • Advising on New Zealand compliance aspects on numerous international sweepstakes and prize competitions;
  • Acting for a multi-national electronics company in respect of a Commerce Commission investigation relating to a product advertising promotion.

 

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Insights & Opinion / Advertising and Promotions

COVID-19: It’s advertising as usual in New Zealand
New Zealand’s Advertising Standards Authority (“ASA”), the industry organisation responsible for the self-regulation of advertising content and placement across all media in New Zealand, has emp...
23.04.2020 Posted in Advertising Law & COVID-19
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